Luxury Marketing
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Where luxury meets imagination. Dive into the experiences and ideas that elevate brands and transform the holiday season.
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Scooped by Caroline Gaillet
October 29, 2025 7:16 AM

The second-hand fashion and luxury goods market to reach $360 billion by 2030 – CPP-LUXURY

"With annual growth averaging 10%, the second-hand fashion and luxury goods market is expanding three times faster than the market for new items. According to a BCG report for Vestiaire Collective, it is projected to generate $360 billion by 2030, up from nearly $220 billion today."

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Scooped by Caroline Gaillet
October 27, 2025 11:47 AM

Luxury brands turn on the charm in China to kindle nascent spending recovery - FashionNetwork USA

Luxury brands turn on the charm in China to kindle nascent spending recovery - FashionNetwork USA | Luxury Marketing | Scoop.it
News industrie : As Chinese shoppers dip toes back in the luxury pool, brands are targeting economically resilient high-earners with distinctive, personalised experiences as their focus shifts more to market share than growth.
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Scooped by Caroline Gaillet
October 9, 2025 8:07 AM

The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands / Jean-Noël Kapferer, Vincent Bastien - ESCP Business School

The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands / Jean-Noël Kapferer, Vincent Bastien - ESCP Business School | Luxury Marketing | Scoop.it
Written by Jean-Noël Kapferer and Vincent Bastien, two leading and highly respected figures in the luxury industry, this third edition offers a thorough reassessment of traditional marketing principles. It challenges conventional approaches and presents a strategic vision tailored specifically to the management of luxury brands. Through detailed and insightful analysis, the authors reveal the key drivers behind the enduring success, desirability, and global influence of iconic houses such as Louis Vuitton, Chanel, Cartier, Hermès, and Ferrari. This edition stands as an essential reference for understanding the unique mechanisms that underpin excellence in the world of luxury.
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Scooped by Caroline Gaillet
October 9, 2025 7:47 AM

How can fashion brands get AI campaigns right?

How can fashion brands get AI campaigns right? | Luxury Marketing | Scoop.it
AI models have come so far this year that they’re beginning to meet some luxury brands’ visual standards for campaigns. But can they meet customers’ standards for creativity?
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Scooped by Caroline Gaillet
October 1, 2025 11:27 AM

Can feathers ever be ethical? Stella McCartney is betting on it

Can feathers ever be ethical? Stella McCartney is betting on it | Luxury Marketing | Scoop.it
In her SS26 Paris Fashion Week show, McCartney debuted Fevvers, a plant-based material that claims to have the properties of bird feathers without the drawbacks. Can it reach scale?
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Scooped by Caroline Gaillet
September 24, 2025 6:32 AM

Material production reaches record heights — and emissions grow

Material production reaches record heights — and emissions grow | Luxury Marketing | Scoop.it
Textile Exchange’s annual Materials Market report reveals ballooning global fibre production and no end in sight for the growth of fossil fuel-based synthetics.
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Scooped by Caroline Gaillet
October 27, 2025 11:52 AM

LSN : Macro Trends : I-Beauty: The Next Beauty Powerhouse

LSN : Macro Trends : I-Beauty: The Next Beauty Powerhouse | Luxury Marketing | Scoop.it
India is setting the pace for the future of beauty, creating a scalable, culturally intelligent model that blends heritage with science and local insight with global ambition.
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Scooped by Sidonie Nkongolo
October 21, 2025 11:23 AM

Le marché mondial du luxe affronte ses pires turbulences depuis 15 ans, selon une étude

Le marché mondial du luxe affronte ses pires turbulences depuis 15 ans, selon une étude | Luxury Marketing | Scoop.it
Le marché mondial du luxe devrait connaître un ralentissement en 2025, pénalisé par le contexte géopolitique et les incertitudes économiques, avec le risque de connaître ses pires turbulences depuis 15 ans, mais les perspectives à long terme restent positives, selon une étude du cabinet de conseil...
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Scooped by Caroline Gaillet
October 9, 2025 8:00 AM

Interview - Julien Révah, General Manager of Airelles Château de Versailles, Le Grand Contrôle: 'We are not a hotel, but a home where every detail creates a unique experience.'

Interview - Julien Révah, General Manager of Airelles Château de Versailles, Le Grand Contrôle: 'We are not a hotel, but a home where every detail creates a unique experience.' | Luxury Marketing | Scoop.it
In Versailles, Julien Révah has created a world where luxury, history and immersion come together, revealing his vision of management and customer experience.
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Scooped by Caroline Gaillet
October 9, 2025 7:41 AM

La technologie est devenue un levier stratégique pour le luxe

La technologie est devenue un levier stratégique pour le luxe | Luxury Marketing | Scoop.it
La technologie est devenue un levier stratégique incontournable pour les grandes maisons de luxe européennes.
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Scooped by Caroline Gaillet
October 1, 2025 11:25 AM

LSN : Viewpoints : Black Creativity Must Move From Collabs to Ownership

LSN : Viewpoints : Black Creativity Must Move From Collabs to Ownership | Luxury Marketing | Scoop.it
Brands crave the cultural capital of Black creatives – but it’s time to move beyond collaboration. Normalising Black ownership is the next step, writes Temi Adepoju.
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