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Scooped by
Sidonie Nkongolo
onto Luxury Marketing December 15, 2025 11:10 AM
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As fashion executives look ahead to 2026, they are contending with a fundamentally new reality. US tariffs have redrawn trade maps and forced brands and their suppliers to rapidly adjust and adapt. Consumers continue to rethink their spending, seeking value and devoting more of their budgets to other goals, including their own health and wellbeing. The swift onset of AI, meanwhile, means fashion leaders are navigating a rapidly changing technological landscape
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This Travel + Leisure feature highlights how luxury hotels around the world elevate the festive season through spectacular designer-created Christmas trees. Each installation blends art, branding, and immersive experience, turning hotel lobbies into seasonal storytelling spaces. These creative collaborations between designers, artists, and iconic properties reveal how experiential luxury has become a strategic driver of desirability and holiday engagement.
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Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury’s soaring prices, says the BoF-McKinsey State of Fashion 2026.
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Cette interview analyse les grandes tendances de la GenAI dans le secteur du luxe à l’horizon 2026, en mettant en lumière les premiers usages en matière de création, d’expérience client et de performance interne. Elle montre comment les maisons de luxe cherchent à intégrer l’IA tout en préservant leur identité, leur savoir-faire et leur exclusivité.
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Bruno Pavlovsky, Sidney Toledano, Myriam Serrano, Hélène Poulit-Duquesne, Jean-Christophe Babin and Michael Kliger share their vision for the industry in the new year.
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As fashion executives look ahead to 2026, they are contending with a fundamentally new reality. US tariffs have redrawn trade maps and forced brands and their suppliers to rapidly adjust and adapt. Consumers continue to rethink their spending, seeking value and devoting more of their budgets to other goals, including their own health and wellbeing. The swift onset of AI, meanwhile, means fashion leaders are navigating a rapidly changing technological landscape
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This ebook explains how emerging technologies, sustainability, and relationship marketing are transforming the management of luxury brands in a rapidly expanding sector. It provides theoretical and practical insights, along with recommendations useful for researchers and professionals in luxury marketing.
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As temperatures drop, brands are not only marking a fresh start to fall but also building excitement for the festive season ahead. Fashion houses and emerging labels alike are unveiling their holiday campaigns, collaborating with acclaimed photographers and film directors to capture the magic of the moment.
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Can hospitality firms avoid the mistakes fashion firms made? | Business
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The Luxury Lapland Winter Escape is a 4-night trip through Swedish and Finnish Lapland that blends tradition, culture and creature comforts with exhilarating adventure.
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Dans le but de muscler sa présence sur le marché chinois, L'Oréal vient d'investir dans la marque locale de soins de la peau Lan, peu de temps après sa prise de participation dans la griffe Chando.
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This books provides a comprehensive exploration of strategic management within the fashion industry. The book covers topics such as strategic planning, international management, fashion marketing, supply chain management, and retail strategies. It emphasizes the importance of adaptability, foresight, and ethical considerations in managing fashion businesses. The textbook includes real-world examples and case studies to illustrate practical applications of these principles. This book is ideal for students and professionals seeking a deeper understanding of fashion management and its strategic aspects.
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News business : How can a French womenswear brand build momentum behind its handbag range? Hélène D'Auriac, who oversees the category at Ba&sh, outlines her approach to FashionNetwork.com.
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As Chinese shoppers dip toes back in the luxury pool, brands are targeting economically resilient high-earners with distinctive, personalised experiences as their focus shifts more to market share than growth. Firms like LVMH and Hermes increasingly offer intimate dinners and large-scale shows, as well as stores with private shopping areas and exclusive elevator access for the VIPs they bet will help end a post-pandemic sales slump. Luxury brands have accompanied earnings reports with comments offering glimmers of hope for Chinese retail, spurring a rally that has added nearly $80 billion to European luxury stock valuations.
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Le futur Global Capability Centre (GCC) de L'Oréal à Hyderabad se concentrera sur les solutions basées sur l'IA dans les domaines des données, de l'analyse et de la chaîne d'approvisionnement pour un déploiement mondial, tout en créant 2000 emplois en Inde.
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Les consommateurs Gen Z ont donc un rapport plus accessible au luxe, dans le sens où ils se sentent moins impressionnés que les générations précédentes quand il s’agit de consommer du luxe.
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How brands use small batch and limited edition language in fashion and lifestyle, and why production numbers can reveal a gap between perception and reality.
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The St. Regis Singapore finishes a multi-phase renovation, enhancing guestrooms, dining and event spaces with a focus on sustainability, luxury and modern design.
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The luxury industry is shifting as indulgence becomes more inward-looking - here's what consumers want and how brands are evolving.
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📊 Statista – Global Luxury Brand Value RankingThis Statista chart shows the brand value of the 10 most valuable luxury brands worldwide, based on estimates from specialist firms such as Brand Finance and BrandZ. It highlights the leadership of houses like Louis Vuitton, Hermès and Chanel, and illustrates how strong brand equity reinforces the scale and impact of their end-of-year communication strategies.
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Now is the time to take bold risks, rebuild connections with clients, and invest in the critical areas of the business—even if the returns may not be immediate. In our view, there are five strategic imperatives for luxury executives in the coming years:
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Advent calendars have become a key strategic platform for premium brands, offering a powerful mix of storytelling, desirability, and daily engagement leading up to Christmas. Fueled by unboxing culture and social media, they blend ritual, surprise, and branding Making them a must-have element of luxury and beauty marketing during the festive season.
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Actualité salons : Le 20 novembre 2025, Welcome on Board rassemblera plus de 250 décideurs de la mode à Paris pour explorer les nouvelles stratégies d’exportation dans un marché international en pleine mutation.
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News creation : PM23 inaugurated a new project on Monday, supported by the Valentino Garavani and Giancarlo Giammetti Foundation, unveiling a massive statue by Portuguese artist Joana Vasconcelos in Rome's historic centre.
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The brand L'Oréal Paris represented a value of about ***** billion U.S.
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