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Scooped by
Elodie Cottrez
onto Luxury Marketing January 7, 6:50 AM
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How brands use small batch and limited edition language in fashion and lifestyle, and why production numbers can reveal a gap between perception and reality.
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Mandarin Oriental Punta Negra, Mallorca will open on 1 June 2026, in Calvià near Puerto Portals on the popular Balearic Island.
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Restaurants across the Greater Bay Area are underlining their commitment to the environment by showcasing zero-waste kitchens, hyperlocal seafood and organic ingredients.
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The industry, which has by and large abandoned fur, is finding new ways to cater to shoppers hungry for the same sort of luxe texture with fabrics like feather, pony hair and shearling. Luxury brands face a familiar dilemma: how to balance desirability with growing ethical expectations in an increasingly scrutinised market.
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YSL Beauty is redefining luxury marketing by embracing Gen Z codes, from social-first strategies to new forms of brand engagement.
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Luxury brands are redefining their role as cultural players. At Paris Fashion Week, leaders from Kering and Diageo explored how excellence, authenticity and experiential engagement are shaping the next era of brand influence.
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Country is no longer seen as a factory pumping out cheap copycat goods
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Luxury goods are more than status symbols—they function as Europe’s invisible “tax on vanity,” capturing global wealth through brand power, pricing strategy, and cultural dominance. A sharp analysis of how luxury underpins Europe’s economic influence.
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Resale is one of the fastest-growing corners of the luxury market, but brands haven’t figured out how to compete.
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One of the main takeaways from our study is how luxury restaurants preserve mystery to create excitement and inspire customers to visit. So-called “low-mystery” signals (like in-depth descriptions of dishes) hype up the restaurant. But elements of the experience that mark it as luxury (the service, ambience and ingredients, for example) can be strategically curbed in social media posts – “high-mystery” signals. In this way, the restaurant can hope to provoke a sense of surprise and awe in customers once they arrive.
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It’s fair to point out that Bad Bunny’s Super Bowl show was made to be accessible for everyone. It was a show about love, community and inclusivity. Wearing pieces made by brands that cost tens of thousands of dollars wouldn’t have matched that moment. Affordability has been one of Zara’s main value propositions. Thematically, it just fits.
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Le futur Global Capability Centre (GCC) de L'Oréal à Hyderabad se concentrera sur les solutions basées sur l'IA dans les domaines des données, de l'analyse et de la chaîne d'approvisionnement pour un déploiement mondial, tout en créant 2000 emplois en Inde.
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Les consommateurs Gen Z ont donc un rapport plus accessible au luxe, dans le sens où ils se sentent moins impressionnés que les générations précédentes quand il s’agit de consommer du luxe.
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How brands use small batch and limited edition language in fashion and lifestyle, and why production numbers can reveal a gap between perception and reality.
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Despite premium-driven growth and RTD cocktails on the rise, experts highlight how the spirits market is facing real pressure from inflation, tighter consumer budgets, and a shift in consumer behavior.
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While AI agents are set to automate search and comparison, luxury purchases are likely to remain deeply human, driven by emotion, social signaling and tactile experience. For luxury brands, the challenge is not full automation, but ensuring they remain visible by becoming machine-readable in AI-led buying journeys.
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War in the Middle East is weighing on the sector’s recovery prospects, yet analysts remain confident in long-term growth. As China slows, the region is emerging as a new luxury powerhouse, where ultra-high-net-worth clients and a taste for exceptional experiences are pushing brands to rethink their strategies.
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Written by Jean-Noël Kapferer and Vincent Bastien, this third edition offers a thorough reassessment of traditional marketing principles. It challenges conventional approaches and presents a strategic vision tailored specifically to the management of luxury brands. Available trhough the ESCP Library - borrow the print edition or read the ebook online.
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As AI reshapes retail at scale, luxury brands face a strategic dilemma: automate or preserve human exclusivity? This analysis explores why scarcity, craftsmanship and emotional connection may remain luxury’s ultimate competitive advantage.
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As AI becomes the new beauty advisor, brands are no longer just competing for shelf space or social media visibility - they’re competing for algorithmic recommendation. In the age of ChatGPT, luxury desirability may depend as much on data positioning as on brand heritage.
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Global luxury market 2025 insights based on the Bain report, covering growth trends, regions, consumers, and outlook.
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Chinese consumer habits are changing, but heritage and soft power mean there’s still a huge opportunity for Scotch.
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American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
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Gen Z Indians are not without their contradictions. Like their international peers, many are passionate about sustainability but voracious consumers of fast fashion and remain constantly online while expounding the virtues of analogue life. Once the complexities of the local dimension are added to the equation, this consumer demographic can quickly become a marketing minefield.
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Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury’s soaring prices, says the BoF-McKinsey State of Fashion 2026.
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Cette interview analyse les grandes tendances de la GenAI dans le secteur du luxe à l’horizon 2026, en mettant en lumière les premiers usages en matière de création, d’expérience client et de performance interne. Elle montre comment les maisons de luxe cherchent à intégrer l’IA tout en préservant leur identité, leur savoir-faire et leur exclusivité.
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