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Savez-vous que TikTok n’est plus seulement un réseau social. C’est un point de vente. Depuis mars 2025, la plateforme a activé sa fonctionnalité « TikTok Shopping » en France. Les utilisateurs peuvent désormais acheter un produit directement depuis une vidéo, sans quitter l’application. Un pas de plus vers l’intégration du commerce dans les usages numériques quotidiens. Le divertissement devient transaction. 
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If you're passionate about fashion and want to turn your creative ideas into a profitable business, opening an online clothing store is a worthwhile How to Start an Online Clothing Business: A Comprehensive Guide...
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: Researchers argue that this dark pattern poses a legal risk...
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International Flavors & Fragrances (IFF) veut construire un nouveau centre de création de parfums à Mumbai, en Inde. Le site, stratégiquement situé dans le quartier de Powai, devrait être pleinement opérationnel d'ici le premier semestre 2026.
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From
lbbonline
Little Black Book, With the inaugural 4As-CHC Healthcare Marketing Summit set to take place October 9th, two experts from AbelsonTaylor Group weigh in on innovation, regulation and what’s next for marketers in a system approaching its tipping point. The conference will dive deeper into these questions
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Mass protests in Morocco this week echo a broader wave of youth-led demonstrations worldwide.
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Véritable succès pour Renault, le constructeur envisage déjà une future génération de sa citadine électrique, la R5.
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New regulations published in the UK on pre-watershed adverts have met criticism for favouring brands offering less healthy products.
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From
hbr
Multinational companies often stumble in emerging markets because they underestimate how long success takes to materialize—a phenomenon known as the temporal optimism trap. Drawing on GlaxoSmithKline’s contrasting experiences with two asthma medications, an analysis shows how mismatched views of...
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The league's official automotive partner launches its 2025 season campaign.
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Le New York Times continue de bousculer les codes de la communication média.Avec sa nouvelle campagne “It’s Your World to Understand”, le quotidien new-yorkais ne se contente plus de…...
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The one-off Bugatti Brouillard points the way forward for the super luxury brand.
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Retail experience isn’t just about UX tech, but about understanding how we blend all touchpoints we have with the customer into a single, seamless conversation, as Quinine’s founder Ian Johnston explains to Martin Raymond in his latest Back to the F**kture podcast episode.
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From
lbbonline
Little Black Book, Christian Rätsch, the CEO of agency group TeamBBDO, says the German marketing industry is experiencing a “tsunami” he didn’t see coming, and offers possible solutions and predictions, writes LBB’s Aysun Bora
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From
itsocial
À mesure que l’IA conversationnelle devient un point d’entrée naturel pour s’informer, les marques n’ont plus seulement à être visibles, elles doivent devenir des réponses crédibles. Cette bascule discrète mais profonde redistribue les cartes du marketing B2B, en recentrant les stratégies sur la...
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Discover Voshbon’s freeze-dried, waterless beauty range. Save water, cut CO₂ emissions, and enjoy potent skincare with zero compromise on performance.
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McDonald’s brings back MONOPOLY for the first time in nine years, adding app gameplay, new prizes, and major brand partnerships.
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Pendant que la Fashion Week célèbre l'apparence, Kiehl's mise sur l'essentiel.
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BUT révèle son nouveau territoire publicitaire "Et votre maison bat + fort", célébrant l’énergie de la maison et l’expérience client unique.
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Honda is gearing up for LA28, when the Honda Center in Anaheim, California, will host Olympic volleyball games.
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Depop’s largest ever U.S. campaign emphasizes that resale fashion is for everyone.
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Nissan has recently patented a new variable valve timing (VVT) mechanism for use in series hybrids.The unit looks like it could eventually be attached to th…...
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