Michael is an author, speaker, consultant, and professor at St. Joseph's University's Haub School of Business in Philadelphia, PA. The interview centers around Michael's book, 'The New Chameleon' which challenges our assumptions of why people buy what they buy, and how the brain works in this regard. If you're looking to learn from an 'Industry Pro', you can't really do much better than to have both the acumen and years of experience of Michael R. Solomon, Ph.D. and you'll enjoy some friendly banter as Michael even picks apart and analyzes the host, breaking down some ways he might approach 'selling' to Drew himself! This is a great episode for anyone in business, namely those in the fields of sales, marketing, merchandising, and advertising.
L’industrie pharmaceutique a fait face à de nombreux défis ces dernières années pour répondre aux urgences sanitaires tout en minimisant les risques liés à la filière. Pour répondre à ces nouveaux enjeux, le secteur a notamment dû s’appuyer sur les Bonnes Pratiques de Fabrication (BPF).
Explore the importance of hospitality recruitment in the UAE's tourism success. Learn how specialized recruitment agencies like TRG Recruitment contribute to meeting the growing demand in the industry.
5:55 am. Three years ago. Five missed calls. Ada, my colleague. My chest tightened. I didn’t need to check to know what this was about. Another urgent - Udochi Mbalewe.April 8, 2025...
According to Adobe APJ VP marketing, Duncan Egan, AI in martech is finally giving B2B marketers the tools to do what B2C marketers have been striving to do for years: Personalisation at scale, creatively and to context, not just stilted linear journeys. The rise of agentic AI to take on burdensome tasks in the marketing supply chain will further free up marketers to find efficiencies that allow them to finally think about what and why they’re pursuing a campaign, not just executing it, he claims. But even as B2B vendor ServiceNow doubles down on its own Adobe martech investments and identifies dozens of new category entry points through AI, its global CMO, Colin Fleming, says it’s not enough to just tailor an interaction to realise demand, or rely on what he calls “FOG, or 'fact deficient, obfuscating generalities'”. Without concerted brand building, B2B marketers will keep short-changing themselves on the strategic standing they should have in organisations given the hefty 70 per cent of GDP comes from B2B transactions today, he says. If you’re not building mental availability in B2B, you’ll miss out on the 81 per cent of people buying the first brand that springs to mind, Fleming warns.
Drawing on agency and client-side experience, the upmarket hotel chain marketer tells Tim Healey how his small but nimble team gets the most out of its resources.
Discover the secrets to mastering real estate marketing on Instagram! Learn how to showcase your listings and stand out from the competition. Click here to find out more.
"In this updated 2nd edition, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its deal-making norms. The Business of Television presents a readable, in-depth introduction to the basic structure and recent history of the television and streaming business, rights and talent negotiations, intellectual property, backend deals, licensing, international production, and much more. This expanded and updated second edition reflects the historic impacts of the 2020 Covid-19 pandemic and 2023 WGA and SAG/AFTRA strikes, features brand new chapters about streaming and negotiation, and a greater breadth and depth of technical material about a wide variety of common television deals.
Après avoir envisagé les concepts de base du marketing international, l'auteure étudie les défis socioculturels qui y sont liés, avant de mettre en évidence les stratégies d'implantation à l'international. Avec, en fin d'ouvrage, des fiches de synthèse en anglais.
On Live from HCIC 2024, Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences. Laura Lee shares best practices for leveraging CRM and CDP platforms, along with insights on shifting from transactional marketing to long-term consumer relationship management. If you want to future-proof your healthcare marketing strategy, this episode is essential listening.
NEW ULM – The 2025 New Ulm Home, Health and Recreation Show closed out strong Saturday. The show saw 71 vendors participate in the show with multiple seminars on health and business activities. Steven Forstner with UCare gave a presentation on Medicare basics. Forstner has a home office in New Ulm and gives similar presentation […]
In today’s competitive landscape, building a profitable generative AI company isn’t just cutting-edge technology – it’s about understanding and prioritizing the customer.
Vous avez du mal à faire connaître votre marque auprès du public ciblé ? Vous souhaitez découvrir des conseils de branding éprouvés pour transformer votre entreprise en pôle d'attraction ?
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