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Process of creating and communicating value to engage customers and drive business growth.
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Scooped by Elodie Cottrez
October 3, 2025 10:30 AM

From Morocco to Nepal, Gen Z Is Using Discord To Rise Up

From Morocco to Nepal, Gen Z Is Using Discord To Rise Up | Marketing | Scoop.it
Mass protests in Morocco this week echo a broader wave of youth-led demonstrations worldwide.
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Scooped by Elodie Cottrez
September 26, 2025 10:12 AM

« La plus grosse erreur serait de ne pas renouveler la R5. » Renault réfléchit déjà à la prochaine génération

« La plus grosse erreur serait de ne pas renouveler la R5. » Renault réfléchit déjà à la prochaine génération | Marketing | Scoop.it
Véritable succès pour Renault, le constructeur envisage déjà une future génération de sa citadine électrique, la R5.
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Scooped by Elodie Cottrez
September 18, 2025 9:41 AM

UK watershed ad rule changes boost brands but anger NGOs

UK watershed ad rule changes boost brands but anger NGOs | Marketing | Scoop.it
New regulations published in the UK on pre-watershed adverts have met criticism for favouring brands offering less healthy products.
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Scooped by Elodie Cottrez
September 18, 2025 9:36 AM

The Hidden Cost of Rushing into Emerging Markets

The Hidden Cost of Rushing into Emerging Markets | Marketing | Scoop.it
Multinational companies often stumble in emerging markets because they underestimate how long success takes to materialize—a phenomenon known as the temporal optimism trap. Drawing on GlaxoSmithKline’s contrasting experiences with two asthma medications, an analysis shows how mismatched views of...
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Scooped by Elodie Cottrez
September 2, 2025 11:05 AM

Toyota All In for NFL With Brock Purdy and Flag Football

Toyota All In for NFL With Brock Purdy and Flag Football | Marketing | Scoop.it
The league's official automotive partner launches its 2025 season campaign.
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Scooped by Elodie Cottrez
August 25, 2025 10:48 AM

New York Times dévoile un film vibrant pour rappeler que chaque minute compte

New York Times dévoile un film vibrant pour rappeler que chaque minute compte | Marketing | Scoop.it
Le New York Times continue de bousculer les codes de la communication média.Avec sa nouvelle campagne “It’s Your World to Understand”, le quotidien new-yorkais ne se contente plus de…...
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Scooped by Elodie Cottrez
August 25, 2025 10:44 AM

Bugatti Found a Way to Make Their Cars Even More Exclusive

Bugatti Found a Way to Make Their Cars Even More Exclusive | Marketing | Scoop.it
The one-off Bugatti Brouillard points the way forward for the super luxury brand.
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Scooped by Elodie Cottrez
July 21, 2025 9:31 AM

LSN : Podcasts : Podcast : Ian Johnston et ses expériences d'évasion commerciale

LSN : Podcasts : Podcast : Ian Johnston et ses expériences d'évasion commerciale | Marketing | Scoop.it
Retail experience isn’t just about UX tech, but about understanding how we blend all touchpoints we have with the customer into a single, seamless conversation, as Quinine’s founder Ian Johnston explains to Martin Raymond in his latest Back to the F**kture podcast episode.
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Scooped by Elodie Cottrez
July 18, 2025 9:43 AM

Female-led startup fights back against invisible danger found in common cosmetic products: 'Good intentions won't drive industry change'

Female-led startup fights back against invisible danger found in common cosmetic products: 'Good intentions won't drive industry change' | Marketing | Scoop.it
Engineered through microbial fermentation, EcoFLEXY is a biodegradable ingredient designed to replace fossil-based polymers like carbomers and acrylates — commonly found in moisturizers and other beauty staples.
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Scooped by Elodie Cottrez
July 18, 2025 9:39 AM

Netflix Says It Will 'Roughly Double Ads Revenue' This Year With 'Nearly Complete' Upfront

Netflix Says It Will 'Roughly Double Ads Revenue' This Year With 'Nearly Complete' Upfront | Marketing | Scoop.it
Netflix gives an upfront update during second quarter earnings.
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Scooped by Elodie Cottrez
July 1, 2025 7:54 AM

Cosmetic Packaging Market

Cosmetic Packaging Market | Marketing | Scoop.it
Cosmetic Packaging Market involves the design and production of containers and materials that enhance the functionality, sustainability, and visual appeal of beauty and personal care products.
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Scooped by Elodie Cottrez
June 27, 2025 11:12 AM

Marketing machines at work: performing e-commerce by assembling, adjusting, and maintaining a complex market device. - ESCP Business School

Marketing machines at work: performing e-commerce by assembling, adjusting, and maintaining a complex market device. - ESCP Business School | Marketing | Scoop.it

This paper aims to explore and conceptualise the marketing work of e-commerce managers.

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Scooped by Elodie Cottrez
June 20, 2025 4:54 AM

⭐️ Are celebrities the future for food brands?

⭐️ Are celebrities the future for food brands? | Marketing | Scoop.it
🧫 🇺🇸 🇮🇱 Prolific Machines, a US-based startup, raised $42M for a new approach to cellular agriculture. It intends to develop a new “assembly line” for food production by rethinking the process of cultivating cells and finding a way to do so without the very expensive growth media used by other startups. The startup will both launch its own products and help other companies to scale their production. The number of startups trying to improve the efficiency of cellular agriculture is impressive with for example, two deals announced in Israel:
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Scooped by Elodie Cottrez
September 26, 2025 10:13 AM

Kiehl's bouscule la Fashion Week avec une campagne centrée sur l'essentiel

Kiehl's bouscule la Fashion Week avec une campagne centrée sur l'essentiel | Marketing | Scoop.it
Pendant que la Fashion Week célèbre l'apparence, Kiehl's mise sur l'essentiel.
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Scooped by Elodie Cottrez
September 18, 2025 9:50 AM

Le marketing digital de @ à Z : stratégie et outils pour mieux interagir avec vos audiences / Yann Gourvennec, Hubert Kratiroff - ESCP Business School

Le marketing digital de @ à Z : stratégie et outils pour mieux interagir avec vos audiences / Yann Gourvennec, Hubert Kratiroff - ESCP Business School | Marketing | Scoop.it
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Scooped by Elodie Cottrez
September 18, 2025 9:37 AM

BUT dévoile un nouveau territoire publicitaire qui fait vibrer la maison

BUT dévoile un nouveau territoire publicitaire qui fait vibrer la maison | Marketing | Scoop.it
BUT révèle son nouveau territoire publicitaire "Et votre maison bat + fort", célébrant l’énergie de la maison et l’expérience client unique.
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Scooped by Elodie Cottrez
September 2, 2025 11:22 AM

How Honda became one of the first naming-rights partners of the Olympics

How Honda became one of the first naming-rights partners of the Olympics | Marketing | Scoop.it
Honda is gearing up for LA28, when the Honda Center in Anaheim, California, will host Olympic volleyball games.
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Scooped by Elodie Cottrez
September 2, 2025 11:04 AM

Depop’s Biggest U.S. Campaign Aims to Make Resale Fashion a Cultural Norm

Depop’s Biggest U.S. Campaign Aims to Make Resale Fashion a Cultural Norm | Marketing | Scoop.it
Depop’s largest ever U.S. campaign emphasizes that resale fashion is for everyone.
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Scooped by Elodie Cottrez
August 25, 2025 10:45 AM

Nissan Patents Emissions Device For Engine Stop/Start Changeovers | The Truth About Cars

Nissan Patents Emissions Device For Engine Stop/Start Changeovers | The Truth About Cars | Marketing | Scoop.it
Nissan has recently patented a new variable valve timing (VVT) mechanism for use in series hybrids.The unit looks like it could eventually be attached to th…...
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Scooped by Elodie Cottrez
August 25, 2025 10:40 AM

Best coffee brands: The Q grading system has long been the standard. That’s about to change.

Best coffee brands: The Q grading system has long been the standard. That’s about to change. | Marketing | Scoop.it
The best part of waking up will never be the same.
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Scooped by Elodie Cottrez
July 18, 2025 9:46 AM

Compléments alimentaires 2035 : marché vital

Compléments alimentaires 2035 : marché vital | Marketing | Scoop.it
Étude sur le marché dynamique des compléments alimentaires, les acteurs clés, les innovations et les stratégies pour maintenir une croissance robuste jusqu'en 2035.
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Scooped by Elodie Cottrez
July 18, 2025 9:42 AM

Tesla finally launches in India, but the world’s third largest car market has been a graveyard for western brands

Tesla finally launches in India, but the world’s third largest car market has been a graveyard for western brands | Marketing | Scoop.it
“None of the other brands that all had big hopes when entering the market have had any success," says PwC Autofacts analyst Steven van Arsdale.
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Scooped by Elodie Cottrez
July 1, 2025 7:57 AM

Wall’s x Minecraft ice cream launches exclusively at Morrisons

Wall’s x Minecraft ice cream launches exclusively at Morrisons | Marketing | Scoop.it
The new Wall’s x Minecraft ice cream stick reflects a shared spirit of creativity and play between the two brands.It signals a new era of fast, culturally...
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Scooped by Elodie Cottrez
July 1, 2025 7:52 AM

Stream Advance Your Career with The Best Digital Marketing Course in Chandigarh by Windowit technologies | Listen online for free on

Choosing The Right Path in The Digital World Starts With The Right Training.WindowIT Technologie offers a comprehensive digital marketing course in Chandigarh that prepares you for real-world success...
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Scooped by Elodie Cottrez
June 27, 2025 10:45 AM

Building 200-Year-Old Brands in a 24-Hour World: AG1's Marketing Revolution

Building 200-Year-Old Brands in a 24-Hour World: AG1's Marketing Revolution | Marketing | Scoop.it
Paulie Dery on why top brands reject traditional marketing.
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