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Process of creating and communicating value to engage customers and drive business growth.
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Scooped by Elodie Cottrez
June 20, 2025 4:52 AM

Toyota to move some GR Corolla production to UK from Japan | Automotive industry | The Guardian

Toyota to move some GR Corolla production to UK from Japan | Automotive industry | The Guardian | Marketing | Scoop.it
Shift to carmaker’s Burnaston plant in Derbyshire will reduce delivery times for vehicle to North America...
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Scooped by Elodie Cottrez
June 20, 2025 4:41 AM

Gate Releases May 2025 Transparency Report: Brand Revamp Ignites Strategic Acceleration

Gate Releases May 2025 Transparency Report: Brand Revamp Ignites Strategic Acceleration | Marketing | Scoop.it
Gate, a global leader in cryptocurrency trading, has released its May 2025 Transparency Report, highlighting major business milestones and continued...
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Scooped by Elodie Cottrez
June 6, 2025 7:43 AM

F.T.C. Investigates Ad Groups and Watchdogs, Alleging Boycott Collusion - The New York Times

F.T.C. Investigates Ad Groups and Watchdogs, Alleging Boycott Collusion - The New York Times | Marketing | Scoop.it
The regulator is looking into whether roughly a dozen groups violated antitrust law by coordinating boycotts among advertisers.
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Scooped by Elodie Cottrez
May 16, 2025 10:17 AM

Gatorade, Bodyarmor shake up sports drinks; With a boost from musician Kendrick Lamar, the Coke- and Pepsi-owned brands unveil new marketing aimed at reigniting the ailing sports drink category - E...

Gatorade, Bodyarmor shake up sports drinks; With a boost from musician Kendrick Lamar, the Coke- and Pepsi-owned brands unveil new marketing aimed at reigniting the ailing sports drink category - E... | Marketing | Scoop.it
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Scooped by Elodie Cottrez
May 15, 2025 8:58 AM

TikTok faces EU scrutiny over non-transparent ads | News.az

TikTok faces EU scrutiny over non-transparent ads | News.az | Marketing | Scoop.it
The European Commission found that TikTok does not provide the necessary information about the content of the advertisements, the users targeted by th...
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Scooped by Elodie Cottrez
June 20, 2025 4:50 AM

Nike And Kim Kardashian’s SKIMS Delay Launch Of Much-Anticipated Activewear Line

Nike And Kim Kardashian’s SKIMS Delay Launch Of Much-Anticipated Activewear Line | Marketing | Scoop.it

Nike and Kim Kardashian’s SKIMS have delayed the launch of their highly anticipated women’s activewear line, originally set for spring 2025. The collaboration, dubbed NikeSKIMS, was expected to feature training apparel, footwear, and accessories, with a U.S. debut followed by global expansion in 2026. ".

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Scooped by Elodie Cottrez
June 6, 2025 7:47 AM

Louis Vuitton files lawsuit against Portuguese liqueur start-up over branding rights | Euronews

Louis Vuitton files lawsuit against Portuguese liqueur start-up over branding rights | Euronews | Marketing | Scoop.it
Louis Vuitton has filed a lawsuit against a small Portuguese liqueur firm it accuses of using a logo too similar to the French luxury fashion label's own famous lettering.
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Scooped by Sidonie Nkongolo
May 23, 2025 4:43 AM

How Much Does Branding Cost in 2025?

How Much Does Branding Cost in 2025? | Marketing | Scoop.it

It’s not uncommon for businesses to hesitate when it comes to investing in branding. The cost can feel daunting, especially when budgets are tight or ROI isn't immediately clear. But a well-thought-out brand isn't just a logo or a color palette, it’s the emotional connection you build with your audience. And that connection? It can make or break your business.

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Scooped by Elodie Cottrez
May 15, 2025 8:59 AM

Netflix boasts 94 million subscribers on ad tier

Netflix boasts 94 million subscribers on ad tier | Marketing | Scoop.it
Amy Reinhard, Netflix’s President of Advertising, has announced the steaming service reaches more than 94 million global monthly active users. Speaking at its third Upfront event, Ms Reinhard said this included more 18-34-year-olds than any other US broadcast or cable network. Ad tier subscribers in the United States also spend an average of 41 hours…
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Scooped by Elodie Cottrez
May 15, 2025 8:50 AM

Table ronde Benoît Heilbrunn - "Savoir manipuler ou être manipulé"

https://www.youtube.com/watch?v=7KWl9wBRCOU

 

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