Marketing
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April 1, 11:01 AM

The Secret To Profitability In Gen AI Lies In Customer Centricity

The Secret To Profitability In Gen AI Lies In Customer Centricity | Marketing | Scoop.it
In today’s competitive landscape, building a profitable generative AI company isn’t just cutting-edge technology – it’s about understanding and prioritizing the customer.
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Process of creating and communicating value to engage customers and drive business growth.
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Scooped by Elodie Cottrez
July 1, 7:57 AM

Wall’s x Minecraft ice cream launches exclusively at Morrisons

Wall’s x Minecraft ice cream launches exclusively at Morrisons | Marketing | Scoop.it
The new Wall’s x Minecraft ice cream stick reflects a shared spirit of creativity and play between the two brands.It signals a new era of fast, culturally...
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Scooped by Elodie Cottrez
July 1, 7:52 AM

Stream Advance Your Career with The Best Digital Marketing Course in Chandigarh by Windowit technologies | Listen online for free on

Choosing The Right Path in The Digital World Starts With The Right Training.WindowIT Technologie offers a comprehensive digital marketing course in Chandigarh that prepares you for real-world success...
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June 27, 10:45 AM

Building 200-Year-Old Brands in a 24-Hour World: AG1's Marketing Revolution

Building 200-Year-Old Brands in a 24-Hour World: AG1's Marketing Revolution | Marketing | Scoop.it
Paulie Dery on why top brands reject traditional marketing.
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June 20, 4:52 AM

Toyota to move some GR Corolla production to UK from Japan | Automotive industry | The Guardian

Toyota to move some GR Corolla production to UK from Japan | Automotive industry | The Guardian | Marketing | Scoop.it
Shift to carmaker’s Burnaston plant in Derbyshire will reduce delivery times for vehicle to North America...
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June 20, 4:41 AM

Gate Releases May 2025 Transparency Report: Brand Revamp Ignites Strategic Acceleration

Gate Releases May 2025 Transparency Report: Brand Revamp Ignites Strategic Acceleration | Marketing | Scoop.it
Gate, a global leader in cryptocurrency trading, has released its May 2025 Transparency Report, highlighting major business milestones and continued...
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June 6, 7:43 AM

F.T.C. Investigates Ad Groups and Watchdogs, Alleging Boycott Collusion - The New York Times

F.T.C. Investigates Ad Groups and Watchdogs, Alleging Boycott Collusion - The New York Times | Marketing | Scoop.it
The regulator is looking into whether roughly a dozen groups violated antitrust law by coordinating boycotts among advertisers.
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May 16, 10:17 AM

Gatorade, Bodyarmor shake up sports drinks; With a boost from musician Kendrick Lamar, the Coke- and Pepsi-owned brands unveil new marketing aimed at reigniting the ailing sports drink category - E...

Gatorade, Bodyarmor shake up sports drinks; With a boost from musician Kendrick Lamar, the Coke- and Pepsi-owned brands unveil new marketing aimed at reigniting the ailing sports drink category - E... | Marketing | Scoop.it
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May 15, 8:59 AM

Netflix boasts 94 million subscribers on ad tier

Netflix boasts 94 million subscribers on ad tier | Marketing | Scoop.it
Amy Reinhard, Netflix’s President of Advertising, has announced the steaming service reaches more than 94 million global monthly active users. Speaking at its third Upfront event, Ms Reinhard said this included more 18-34-year-olds than any other US broadcast or cable network. Ad tier subscribers in the United States also spend an average of 41 hours…
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May 15, 8:50 AM

Table ronde Benoît Heilbrunn - "Savoir manipuler ou être manipulé"

https://www.youtube.com/watch?v=7KWl9wBRCOU

 

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May 6, 9:32 AM

Relevance or Noise: What Defines Success in the Marketing of the Future | LBBOnline

Relevance or Noise: What Defines Success in the Marketing of the Future | LBBOnline | Marketing | Scoop.it
Little Black Book, How four key trends are shaping the direction of the industry in 2025
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May 6, 9:24 AM

Cinq années d'évolution des médias apportent peu de réponses au chaos des marques en 2025

Cinq années d'évolution des médias apportent peu de réponses au chaos des marques en 2025 | Marketing | Scoop.it
Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions. 
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April 24, 8:27 AM

“Reducing Spreads Will Impact Revenue, But It’s Strategic”: easyMarkets CEO

“Reducing Spreads Will Impact Revenue, But It’s Strategic”: easyMarkets CEO | Marketing | Scoop.it
“As a market maker, spreads are a key part of our revenue model,” easyMarkets CEO Nikos Antoniades told FinanceMagnates.com following his decision to reduce spreads by 25 per cent across instruments.
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April 24, 8:09 AM

200 French media groups sue Meta over 'unlawful' advertising: lawyers

200 French media groups sue Meta over 'unlawful' advertising: lawyers | Marketing | Scoop.it
Around 200 French media groups, including leading TV channels and newspapers, are taking legal action against Meta, the owner of Facebook.
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July 1, 7:54 AM

Cosmetic Packaging Market

Cosmetic Packaging Market | Marketing | Scoop.it
Cosmetic Packaging Market involves the design and production of containers and materials that enhance the functionality, sustainability, and visual appeal of beauty and personal care products.
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June 27, 11:12 AM

Marketing machines at work: performing e-commerce by assembling, adjusting, and maintaining a complex market device. - ESCP Business School

Marketing machines at work: performing e-commerce by assembling, adjusting, and maintaining a complex market device. - ESCP Business School | Marketing | Scoop.it

This paper aims to explore and conceptualise the marketing work of e-commerce managers.

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June 20, 4:54 AM

⭐️ Are celebrities the future for food brands?

⭐️ Are celebrities the future for food brands? | Marketing | Scoop.it
🧫 🇺🇸 🇮🇱 Prolific Machines, a US-based startup, raised $42M for a new approach to cellular agriculture. It intends to develop a new “assembly line” for food production by rethinking the process of cultivating cells and finding a way to do so without the very expensive growth media used by other startups. The startup will both launch its own products and help other companies to scale their production. The number of startups trying to improve the efficiency of cellular agriculture is impressive with for example, two deals announced in Israel:
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June 20, 4:50 AM

Nike And Kim Kardashian’s SKIMS Delay Launch Of Much-Anticipated Activewear Line

Nike And Kim Kardashian’s SKIMS Delay Launch Of Much-Anticipated Activewear Line | Marketing | Scoop.it

Nike and Kim Kardashian’s SKIMS have delayed the launch of their highly anticipated women’s activewear line, originally set for spring 2025. The collaboration, dubbed NikeSKIMS, was expected to feature training apparel, footwear, and accessories, with a U.S. debut followed by global expansion in 2026. ".

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June 6, 7:47 AM

Louis Vuitton files lawsuit against Portuguese liqueur start-up over branding rights | Euronews

Louis Vuitton files lawsuit against Portuguese liqueur start-up over branding rights | Euronews | Marketing | Scoop.it
Louis Vuitton has filed a lawsuit against a small Portuguese liqueur firm it accuses of using a logo too similar to the French luxury fashion label's own famous lettering.
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Scooped by Sidonie Nkongolo
May 23, 4:43 AM

How Much Does Branding Cost in 2025?

How Much Does Branding Cost in 2025? | Marketing | Scoop.it

It’s not uncommon for businesses to hesitate when it comes to investing in branding. The cost can feel daunting, especially when budgets are tight or ROI isn't immediately clear. But a well-thought-out brand isn't just a logo or a color palette, it’s the emotional connection you build with your audience. And that connection? It can make or break your business.

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May 15, 9:03 AM

Research shows no difference in communication between autistic and non-autistic individuals

Research shows no difference in communication between autistic and non-autistic individuals | Marketing | Scoop.it
There is no significant difference in the effectiveness of how autistic and non-autistic people communicate, according to a new study, challenging the stereotype that autistic people struggle to connect with others.
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May 15, 8:58 AM

TikTok faces EU scrutiny over non-transparent ads | News.az

TikTok faces EU scrutiny over non-transparent ads | News.az | Marketing | Scoop.it
The European Commission found that TikTok does not provide the necessary information about the content of the advertisements, the users targeted by th...
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May 6, 9:53 AM

Marketing machines at work: performing e-commerce by assembling, adjusting, and maintaining a complex market device. - ESCP Business School

Marketing machines at work: performing e-commerce by assembling, adjusting, and maintaining a complex market device. - ESCP Business School | Marketing | Scoop.it
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May 6, 9:27 AM

L'enquête Pipeline360 fournit des informations sur la croissance du marketing B2B - Rapport sur la génération de la demande

L'enquête Pipeline360 fournit des informations sur la croissance du marketing B2B - Rapport sur la génération de la demande | Marketing | Scoop.it
The “2025 State of B2B Pipeline Growth” survey found why top-performing marketing teams excel and the biggest challenges facing B2B marketers.
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April 24, 8:29 AM

Un manga pour attirer les jeunes vers l’agroalimentaire en Lot-et-Garonne 

Un manga pour attirer les jeunes vers l’agroalimentaire en Lot-et-Garonne  | Marketing | Scoop.it
Apecita, le spécialiste de l'emploi en agriculture, agroalimentaire et environnement vous propose ses conseils et ressources...
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April 24, 8:12 AM

Marketing Genius Reveals Her Secrets! (Social Media, Branding & More!)

Dans cet épisode, je m'entretiens avec l'une des marketeuses les plus influentes que je connaisse : Julie Leffler, fondatrice et PDG de Big Hype Marketing. Elle a créé une agence créative qui aide les avocats, les médecins et les propriétaires de petites entreprises à passer de l'invisible en ligne à la première place sur leur marché.

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