Marketing
428 views | +0 today
 
Scooped by Elodie Cottrez
onto Marketing
October 24, 2025 8:50 AM

British Business Bank Co-Invests £250M Directly In UK Based Scale-Ups

British Business Bank Co-Invests £250M Directly In UK Based Scale-Ups | Marketing | Scoop.it
The British Business Bank has recently announced that it co-invested more than £250 million into the UK's scale up companies.
No comment yet.
Process of creating and communicating value to engage customers and drive business growth.
Your new post is loading...

Popular Tags

Scooped by Elodie Cottrez
November 21, 2025 11:22 AM

What to buy and avoid on Black Friday, per a pro shopper

What to buy and avoid on Black Friday, per a pro shopper | Marketing | Scoop.it
Black Friday and Cyber Monday are the biggest sales of the year, so we asked experts about their shopping strategies and found deals at Amazon, Nordstrom and other retailers already live.
No comment yet.
Scooped by Elodie Cottrez
November 21, 2025 11:20 AM

Marketers navigating low consumer confidence amid high holiday sales

Marketers navigating low consumer confidence amid high holiday sales | Marketing | Scoop.it
This holiday season is full of mixed signals — sales are breaking records, but shoppers are holding back, and marketers are caught in the middle.
No comment yet.
Scooped by Sidonie Nkongolo
November 17, 2025 9:11 AM

TOI : quand le luxe expérientiel parisien réinvente l'introspection digitale - Luxsure

TOI : quand le luxe expérientiel parisien réinvente l'introspection digitale - Luxsure | Marketing | Scoop.it
À Paris, MOIR inaugure TOI, un voyage immersif de 90 minutes mêlant art et technologie pour dévoiler votre « Aura ». Ouverture le 3 octobre 2025 au Paris Marriott Rive Gauche. Billetterie officielle, horaires et tarifs.
No comment yet.
Scooped by Elodie Cottrez
November 7, 2025 11:16 AM

Starbucks forced to apologize over Bearista brawls as fans stake out stores for hours

Starbucks forced to apologize over Bearista brawls as fans stake out stores for hours | Marketing | Scoop.it
On Nov. 6, Starbucks released its 2025 holiday menu and merchandise, including the already-viral Glass Starbucks Bearista Cold Cup, a 20-ounce cold cup shaped like a teddy bear wearing a Starbucks green knitted beanie that costs $29.95.
No comment yet.
Scooped by Elodie Cottrez
November 6, 2025 7:46 AM

BK Technologies Reports Third Quarter 2025 Revenue Increase of 21% to $24.4 Million; Net Income Increases 46% to $3.4 Million

BK Technologies Reports Third Quarter 2025 Revenue Increase of 21% to $24.4 Million; Net Income Increases 46% to $3.4 Million | Marketing | Scoop.it
3Q25 gross margin of 49.9% compared with 38.8% in 3Q24 3Q25 GAAP diluted EPS of $0.87 compared with $0.63 in 3Q24 3Q25 non-GAAP diluted adjusted EPS1 of $1.27 compared with $0.71 in 3Q24 Record Cash Balance of $21.5 million; Financial debt-free balance sheet at September 30, 2025 Reiterating full...
No comment yet.
Scooped by Sidonie Nkongolo
October 28, 2025 5:04 AM

Social commerce revenue in Europe from 2018 to 2029

Social commerce revenue in Europe from 2018 to 2029 | Marketing | Scoop.it

Social commerce revenue in Europe from 2018 to 2029 - Published by L. Yltävä , Oct 27, 2025

 

Social commerce in Europe is rapidly growing, driven by TikTok, Instagram, and in-app purchasing features. Younger generations are leading this shift, turning social platforms into key sales channels. The trend is reshaping marketing strategies around content, influencer engagement, and seamless in-app shopping experiences.

 

No comment yet.
Scooped by Elodie Cottrez
October 24, 2025 8:52 AM

Singapore Retail Investors May Get Grant and Legal Resources, MAS Proposes

Singapore Retail Investors May Get Grant and Legal Resources, MAS Proposes | Marketing | Scoop.it
MAS proposes reforms to help retail investors seek compensation, introducing grant support, legal resources, and clearer claim procedures.
No comment yet.
Scooped by Elodie Cottrez
October 24, 2025 8:49 AM

CPI report shows inflation continued to climb in September - CBS News

CPI report shows inflation continued to climb in September - CBS News | Marketing | Scoop.it
Inflation last month rose at an annual rate of 3%, coming in below economists' forecasts as the impact of President Trump's tariffs remain muted.
No comment yet.
Scooped by Elodie Cottrez
October 17, 2025 11:26 AM

“Germany Is Experiencing an Unprecedented Marketing Crisis,” Says TeamBBDO CEO | LBBOnline

“Germany Is Experiencing an Unprecedented Marketing Crisis,” Says TeamBBDO CEO | LBBOnline | Marketing | Scoop.it
Little Black Book, Christian Rätsch, the CEO of agency group TeamBBDO, says the German marketing industry is experiencing a “tsunami” he didn’t see coming, and offers possible solutions and predictions, writes LBB’s Aysun Bora
No comment yet.
Scooped by Elodie Cottrez
October 17, 2025 11:16 AM

Être dans la réponse, la nouvelle stratégie d’influence à l’ère des IA

Être dans la réponse, la nouvelle stratégie d’influence à l’ère des IA | Marketing | Scoop.it
À mesure que l’IA conversationnelle devient un point d’entrée naturel pour s’informer, les marques n’ont plus seulement à être visibles, elles doivent devenir des réponses crédibles. Cette bascule discrète mais profonde redistribue les cartes du marketing B2B, en recentrant les stratégies sur la...
No comment yet.
Scooped by Elodie Cottrez
October 10, 2025 11:21 AM

Voshbon launches world’s first freeze-dried waterless beauty range

Voshbon launches world’s first freeze-dried waterless beauty range | Marketing | Scoop.it
Discover Voshbon’s freeze-dried, waterless beauty range. Save water, cut CO₂ emissions, and enjoy potent skincare with zero compromise on performance.
No comment yet.
Scooped by Elodie Cottrez
October 3, 2025 10:55 AM

‪TOURISM MARKETING STRATEGIES AND PLANS: A SYSTEMATIC LITERATURE REVIEW.‬‎ - ‪Détails des données‬‎ - ‪EBSCOhost Research Databases‬‎

‪TOURISM MARKETING STRATEGIES AND PLANS: A SYSTEMATIC LITERATURE REVIEW.‬‎ - ‪Détails des données‬‎ - ‪EBSCOhost Research Databases‬‎ | Marketing | Scoop.it
No comment yet.
Scooped by Elodie Cottrez
October 3, 2025 10:32 AM

McDonald’s MONOPOLY Returns With Digital Game Pieces

McDonald’s MONOPOLY Returns With Digital Game Pieces | Marketing | Scoop.it
McDonald’s brings back MONOPOLY for the first time in nine years, adding app gameplay, new prizes, and major brand partnerships.
No comment yet.
Scooped by Elodie Cottrez
November 21, 2025 11:21 AM

4 Ways Brands Are Using Nostalgia to Drive Sales (2025)

4 Ways Brands Are Using Nostalgia to Drive Sales (2025) | Marketing | Scoop.it
Whether through retro design, heritage storytelling, analog experiences, or pop-culture collaborations, the power of nostalgia lies in connection—helping consumers feel rooted even as trends and technologies evolve.
No comment yet.
Scooped by Elodie Cottrez
November 21, 2025 11:18 AM

Ford Reveals Why Its Rallying Cry for the Future Is Only the Beginning

Ford Reveals Why Its Rallying Cry for the Future Is Only the Beginning | Marketing | Scoop.it
Ford’s CMO tells Newsweek why she had to tear down the company’s structure and go back to basics, including a massive vehicle review.
No comment yet.
Scooped by Sidonie Nkongolo
November 12, 2025 3:13 AM

Anne Césard, Xerfi France - Face à Google & Meta, quel avenir pour la pub de proximité ? - Intelligence sectorielle - xerficanal.com

Anne Césard, Xerfi France - Face à Google & Meta, quel avenir pour la pub de proximité ? - Intelligence sectorielle - xerficanal.com | Marketing | Scoop.it
Au-delà du décryptage des stratégies de croissance, l’étude propose une analyse approfondie de l’environnement du marché : à la fois du côté de l’audience des médias traditionnels, des annonceurs et du climat des affaires au sein de nombreux secteurs. Elle offre aussi une cartographie précise de la concurrence par segment, ainsi que des prévisions exclusives sur l’évolution du marché à l’horizon 2030.
No comment yet.
Scooped by Elodie Cottrez
November 7, 2025 11:13 AM

McDonald's reported sales growth thanks to its menu and marketing strategy

McDonald's reported sales growth thanks to its menu and marketing strategy | Marketing | Scoop.it
McDonald’s has managed to consolidate a resilient growth structure, even in an economic environment with inflationary and consumer challenges...
No comment yet.
Scooped by Elodie Cottrez
November 6, 2025 7:42 AM

Moleskine x BLACKPINK Collab Brings K-Pop Flair To Limited Edition Stationery

Moleskine and BLACKPINK have teamed up for a limited edition stationery collection that blends sleek design with K-pop flair. The line includes a classic notebook, planner, Cahier journals, and a mini keyring notebook—each styled in BLACKPINK’s signature black-and-pink palette with cube-inspired visuals. Designed to encourage self-expression and creativity, the collection reflects both brands’ commitment to storytelling and individuality. With added touches like stickers and signature cards, it’s a must-have for fans and collectors alike. Still available on Moleskine’s official site, this collaboration bridges pop culture and premium journaling tools in a stylish, collectible format.
No comment yet.
Scooped by Elodie Cottrez
October 24, 2025 8:57 AM

À 35 ANS IL FAIT LA PLUS GRANDE LEVÉE DE FOND FRANÇAISE, UNE IDÉE RÉVOLUTIONNAIRE À 4,3 MILLIARDS €

Nicolas est le co-fondateur de SORARE, une plateforme en ligne qui permet aux fans de sport d’acheter des cartes digitales à l’effigie de leurs joueurs favoris, et de se glisser dans la peau d’un manager, en composant leurs propres équipes et progresser dans un jeu de fantasy football. En 2021, sa boîte était valorisée à plus de 4 milliards d’euros. Xavier Niel a été l’un des premiers à investir, suivi par des légendes du sport telles que Serena Williams ou Zinedine Zidane.


No comment yet.
Scooped by Elodie Cottrez
October 24, 2025 8:50 AM

British Business Bank Co-Invests £250M Directly In UK Based Scale-Ups

British Business Bank Co-Invests £250M Directly In UK Based Scale-Ups | Marketing | Scoop.it
The British Business Bank has recently announced that it co-invested more than £250 million into the UK's scale up companies.
No comment yet.
Scooped by Sidonie Nkongolo
October 22, 2025 3:11 AM

Alexandre Masure, Xerfi Spécific - Acheter en scrollant : la révolution TikTok Shop - Stratégies & Management - xerficanal.com

Alexandre Masure, Xerfi Spécific - Acheter en scrollant : la révolution TikTok Shop - Stratégies & Management - xerficanal.com | Marketing | Scoop.it
Savez-vous que TikTok n’est plus seulement un réseau social. C’est un point de vente. Depuis mars 2025, la plateforme a activé sa fonctionnalité « TikTok Shopping » en France. Les utilisateurs peuvent désormais acheter un produit directement depuis une vidéo, sans quitter l’application. Un pas de plus vers l’intégration du commerce dans les usages numériques quotidiens. Le divertissement devient transaction.
No comment yet.
Scooped by Elodie Cottrez
October 17, 2025 11:19 AM

How to Start an Online Clothing Business: A Comprehensive Guide

If you're passionate about fashion and want to turn your creative ideas into a profitable business, opening an online clothing store is a worthwhile How to Start an Online Clothing Business: A Comprehensive Guide...
No comment yet.
Scooped by Elodie Cottrez
October 10, 2025 11:25 AM

AI companion bots use emotional manipulation to boost usage • The Register

AI companion bots use emotional manipulation to boost usage • The Register | Marketing | Scoop.it
: Researchers argue that this dark pattern poses a legal risk...
No comment yet.
Scooped by Elodie Cottrez
October 10, 2025 11:21 AM

IFF va ouvrir un nouveau centre de création de parfums à Mumbai, en Inde

IFF va ouvrir un nouveau centre de création de parfums à Mumbai, en Inde | Marketing | Scoop.it
International Flavors & Fragrances (IFF) veut construire un nouveau centre de création de parfums à Mumbai, en Inde. Le site, stratégiquement situé dans le quartier de Powai, devrait être pleinement opérationnel d'ici le premier semestre 2026.
No comment yet.
Scooped by Elodie Cottrez
October 3, 2025 10:36 AM

Compliance, Complexity and Creativity: The High-Stakes Reality of Healthcare Marketing | LBBOnline

Compliance, Complexity and Creativity: The High-Stakes Reality of Healthcare Marketing | LBBOnline | Marketing | Scoop.it
Little Black Book, With the inaugural 4As-CHC Healthcare Marketing Summit set to take place October 9th, two experts from AbelsonTaylor Group weigh in on innovation, regulation and what’s next for marketers in a system approaching its tipping point. The conference will dive deeper into these questions
No comment yet.